Tretorn, the Swedish lifestyle brand that specializes in turning out casual footwear, is holding court at the Surf Lodge this weekend, August 27-28, from 10 am to 6 pm. The brand is celebrating its 125th birthday in Montauk with a pop up shop that highlights the fall 2016 collection. Special discounts and giveaways are featured, and we hear that staffers will be outfitted in Tretorn apparel. Embrace the nonchalant side of life this weekend in the Hamptons, because these Swedes have a way of making retro cool again.
Happy Birthday Tretorn! The brand pops up at the Surf Lodge