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Aussie lifestyle brands pop up at Bluestone Lane Beach House

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Cotton On in the Hamptons

At 786 Main Street in Montauk, Bluestone Lane Beach House works with several Aussie lifestyle brands to bring the flavor of life down under to the East End. Right now, Cotton On is holding court for a well-curated pop up shop that includes tons of casual beachwear. Think shorts, hats, button downs, and dresses. Basically, nothing is too fussy. This is laidback clothing that fits the Montauk vibe really well, and we’re predicting the round towel to be a big hit. We’re already seeing it pop up all over Instagram (people love doing yoga poses on it in the sand), and we have to admit that it looks pretty chic.