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Brand Assembly & Poolside Collective launch a shop-in-shop at the Montauk Beach House

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Racked Hampton

Brand Assembly and Poolside Collective recently launched a shop-in-shop at the Montauk Beach House. Open until Labor Day, this new venture kicked off last weekend with a Poolside Block Party that features emerging designers including Elle Sasson, Maria Stanley, Morgan Carper, Nikki Chasin, Rachel Antonoff, Upstate, Ohlin/D and WHIT. Designer Whitney Pozgay of WHIT said, "When Brand Assembly approached me to be a part of its Montauk pop-up shop, I felt it would be an ideal place to share the collection this summer."

The Montauk Beach House [MBH] is a party scene that attracts the young Montauk crowd. We expect this highly curated shop-in-shop to be popular with the pretty young things of the East End. Brand Assembly co-founder Hillary France said, "We are excited to be working with Poolside Collective and the Montauk Beach House to bring exposure to this talented group of emerging designers."

Poolside Collective is at 55 South Elmwood Avenue in Montauk. The shop-in-shop is open from 11 a.m. – 3 p.m. on Monday, Wednesday, Thursday, and Sunday; 11 a.m. – 6 p.m. on Friday and Saturday.