We’ve noticed that luxury brands keep doing popup stores all over the East End. Trunk shows are the new hotness of the Hamptons, and a recent Bloomberg article reminded us that a temporary store within a store is more cost effective than paying the rent. It gives brands the ability to have a presence in the Hamptons with a minimal investment. Additionally, established companies are staying relevant by creating unique lifestyle experiences for their customers.
So, let’s review what’s been happening this July in the retail world. We’re still crushing on the Fendi Road Trip. Bright red and pretty adorable, this converted Vespa sold handbags and fancy baubles at the Surf Lodge in Montauk. Achieving that nearly impossible level of cool but not exactly mainstream, the Fendi Road Trip rolls on through the country.
Revolve continued to grow its lifestyle brand with its Summer Splash party hosted by Hailey Baldwin at a private beach house in Watermill. Special performances by Coco and Breezy set the mood for supermodel Chanel Iman and blogger Jamie Chung posing in front of a fancy logo. One thing is for sure, these babes love Instagram.
Australian designer, Camilla Franks teamed up with The Daily at Moby’s in East Hampton to celebrate the designer's new fall/resort 2016 collection Jambo, Jambo! The designer told us, "The vibrancy of color, the beauty of the land, and the spirit of the people. I found inner peace in the arms of the tribeswomen, and was transfixed by the bohemian melting pot of Morocco. This collection is an expression of the love and light I felt during my time in this stunning part of the world." All we can say is, damn these girls look chic!
And, Hermés is holding a trunk show at What Goes Around Comes Around in East Hampton through Sunday, July 10, 2016. We learned that this is the largest collection of Hermés to be sold in the same location in the Hamptons. So, go ahead and make your bff jealous over your flashy new Birkin.
- How the Hamptons became a Pop-up Breeding Ground [Bloomberg]