Credit cards at the ready: it's finally summer, so here are all the new-this-year fashion, beauty & fitness, and home/interiors shops in the Hamptons you need to know about.
Fashion:
ATM: A popup for designer Tony Melillo's line of luxe casualwear.
48 Newtown Lane, East Hampton.
AUrate New York: Popup offering beautiful fine jewelry with ethically sourced components.
47 Jobs Lane, Southampton
Big Flower: Greg Ammon's resort lifestyle brand now includes a women’s wear capsule designed by his wife, Stacey.
23 Newtown Lane, East Hampton
Ethel + Row: Adorable apparel by international, independent designers for children.
2397 Montauk Hwy, Bridgehampton
The Fashion Collective at Gurney’s: A series of popups at the resort will include brands like Maje, Sandro, Edie Parker, KIINI, Swim Like a Mermaid, Mara Hoffman, LemLem, Kule, Donni Charm, Otte, and Fancy.
290 Old Montauk Highway, Montauk
JUJA Active: The activewear brand's new location is twice the size of the Southampton location and will offer an expanded assortment from 30+ designers.
66 Newtown Lane, East Hampton
Montauk Mainstay: This shop (formerly Local Knit) celebrates Montauk institutions (Montauket, Duryea's, Shagwong) via branded goods.
725B Montauk Hwy, Montauk
n : Philanthropy: the first East Coast shop for this contemporary apparel brand is a summer shop-in-shop at Kyle By Alene Too.
5 Main Street, Southampton
Oliver Peoples: The luxury eyeglasses brand is opening its first permanent shop in the area.
53 Newtown Lane, East Hampton
Orlebar Brown: Known for colorful swim trunks, this is a new location for the brand.
55 Newtown Lane, East Hampton
Tory Sport: This is Tory Burch’s second shop selling her dedicated activewear line.
47 Newtown Lane, East Hampton
WearWithAll: Designer Melody Mayer's new boutique and art gallery with custom-made couture apparel, jewelry, sunglasses, hats, bags and men's vintage t-shirts.
10 Main Street, East Hampton
Beauty and fitness:
East End Row: A new boutique fitness studio will offer cardio intensive classes led by star instructors on brand new water rowers.
33 Hill Street, Southampton
Elements Fitness: The well-regarded fitness mainstay has a new home in East Hampton.
68 Newtown Lane, East Hampton
Milk Makeup: The first in the Surf Lodge’s series of summer fashion and beauty pop-ups is this vegan cosmetics line.
183 Edgemere Street, Montauk
Peloton: You can purchase Peloton bikes, accessories and retail clothing, as well as try out the bikes by taking a class.
75 Main Street, East Hampton
Ric Pipino Hairspace: The celebrity hair stylist Ric Pipino is bringing in his team starting May at Gurney’s Spa.
290 Old Montauk Highway, Montauk
Home:
Club Monaco: the midpriced lifestyle brand (which is owned by Ralph Lauren) will open a new shop with vintage finds for the home as well as clothing capsule collections.
17 Newtown Lane, East Hampton
French Presse: The linen cleaning service has opened its first shop with luxury linens.
160 Main Street, Amagansett
Jayson Home Hamptons: The brand’s first venture outside Chicago will feature their collection of home furnishings, antiques from France, England and beyond, textiles and rugs from Morocco, great candles, and gifts.
3 Madison Street, Sag Harbor