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Ethel + Row, New Hamptons Children's Boutique

Cute, modern clothes for cute, modern kids

Hamptons kids want to be as stylish as their parents. Vanessa Hamer, mom to an eight-year old boy and a long-time local resident, says, "I find shopping for children in the Hamptons to be challenging. With the recent closing of several boutiques, options for parents are limited, and school children are all wearing the same mainstream uniforms. We are so fortunate to live in an area that exposes us to style and expressiveness, but people tend to forget this also applies to kids."

Vanessa is aiming to fill this gap with the opening last weekend of Ethel + Row, her new children's clothing shop on Main Street in Bridgehampton. The shop offers something different, with apparel by international, independent designers for kids, such as anais & i, Bensimon, DL1961, Miller, Grey Label and more. Clothing reflects current adults trends with a mix of contemporary and classic, minimal and unisex styles, in all natural materials. Not in the Hamptons? Shop the collection from their site.