Super customizable denim brand 3x1 is branching out from SoHo to Southampton. Founded in 2011, 3x1 is known for its bespoke blues factory on Mercer Street. Quoted in WWD, founder Scott Morrison says, "I think we've always been toying around with wanting to expand. And we've reached a point where we really understand our business and our customers and what they expect from us." The new Main Street space will also feature the denim wall from the original outpost, but Morrison says that the Hamptons store will focus on speedier turnaround for custom denim. Currently, a pair will run you $1200.
· Scott Morrison Expanding 3×1 to the Hamptons [WWD]