The Hampton Classic is a time honored tradition of the East End steeped in pageantry and glamour. The horsey set continuously attracts jet setters who love being surrounded by all things equine. The event benefits Southampton Hospital, and this season, Longines debuts as the Official Watch and the Official Timekeeper. The grounds are covered with fancy signage of this new high profile sponsor. (We are seriously crushing on the life-size Longines clocks and wristwatches!)
This traditional event gets serious action from local sponsors and media, but having Longines on the scene is a big deal. The company is certainly not being subtle. Longines is the Title Partner of the $40,000 Longines Cup and of the $30,000 Longines Rider Challenge in addition to the Presenting Partner of this year's $50,000 Spy Coast Farm/Young Horse Show Series Grand Prix Qualifier.
Clearly, there's just something about horses and gorgeous watches that effortlessly go together. Oh yeah, it must be that whole timekeeping thing. And with the company sponsoring international horse show events, we are glad that these Swiss have set up camp in the Hammies!
· Hampton Classic [Official site]