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Trademarking Ditch Plains?

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The East Hampton Town Board is picking a fight with Seena International for filing an application to officially trademark the name Ditch Plains for its clothing line. If the company is successful, none of the mom and pops shops in Montauk will be able to peddle merchandise that sports the name of this beloved beach area. Capturing the essence of this surfer's haven is a highly valuable commodity, and Seena has already manufactured apparel under the name Ditch Plains Surf Co. East Hamptonites are hopeful that a strongly worded letter from their elected officials to Washington will put the matter to bed.
· Can You Trademark a Place [EH Star]
Jamie Sharpe