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Save Montauk

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While The NY Times may have just discovered the anti-fedora sentiment that's prevalent with many a Montauk local these days, it's not exactly a new trend. A tipster provided us with a copy of The East Hampton Star that dates alllll the way back to August of 2010. In it, someone placed an ad (pictured at right, click to embiggen) for a 50th birthday party to be held at Trail's End restaurant. At the bottom, you'll notice a sign of things to come: "No Fedoras please." [Curbed Hamptons]

East Hampton Star

153 Main Street, East Hampton, NY 11937