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2011 Wolffer Rose Price Check

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This season, at retail pros will spend $14 per bottle or $165 for a case of Wolffer Rose at just about any respectable wine shop on the East End. In a somewhat outrageous twist, the Gatorade of the Hamptons will run you more at the Wolffer Estate, because Wolffer doesn't give its retail shop its best bulk price (a case there is $185). And in restaurants, the going rate right now is $40. That's the price at East Hampton install Nick & Toni's. It's $36 for 750 mL at East Hampton Grill and $38 at Tutto il Giorno, the otherwise pricey and excellent Italian restaurant in Sag Harbor. The most offensive abuse of our addiction to the performance beverage? That would be at Crow's Nest in Montauk, where their 4X+ markup gets the wine to $55 a bottle. [Curbed Hamptons]