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PR Strategery

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Someone is really pushing for Bookhampton to stock up on Michael Dweck's Habana Libre this summer. Over the weekend, one of the bookstore's locations received phone calls from someone pretending to represent Calvin Klein then Madonna and then Martha Stewart?and they said that their boldface-named employers just had to have a copy. The mystery caller also implored the store to brace for the coming onslaught of people wanting the book. For the record: Yes, it's in stock. But no, they won't be placing a massive order for more. [Curbed Hamptons]

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