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Smart Phones

In response to the growing trend of homebuyers accessing Sothebys' website via smart phones (and maybe a little agency competition), they went ahead and created a portal specifically for mobile customers. Announced today, the new site is optimized for those "searching for real estate on the go." In addition to a pretty user-friendly search feature, it also utilizes GPS technology to view all listings for sale within the immediate vicinity (including MLS listings where available). If you're poking around and find something you like, the option to call or Email the listing agent is right at your finger tips. You can expect to see more of this as the smartphone market continues to grow?currently, over 40% of US cell phone users own one of the devices. [Curbed Hamptons]