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By Any Means Necessary

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One East Hampton broker is trying an interesting method to bring eyeballs to his open houses. Patrick McLaughlin of Douglas Elliman is offering the chance to win an iPad just for visiting a pair of listings today. "Journalists...mortgage brokers...etc" can enter simply by stopping by 9 Montauk Avenue Ext. (between 11:00 and 12:30pm) or 150 Bay Street (between 1:00 and 2:30pm)?those who check out both will be entered twice. We have absolutely no idea if this will encourage a sale, but we definitely admire the man for trying something different. Wine and cheese will only get you so far in this market.