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The Ad Game

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Saunders is ready to attack the 2012 season with gusto. Before 100,000 physical copies of their brochure are distributed, they've already gone ahead and made it available online. Built using the YuduFree publishing platform, it's "the product of a collaborative effort of really smart web, advertising and branding professionals," according to Andrew Saunders of Saunders Real Estate. It's a solid web application: it looks good and is easy to use. But will that translate to more sales? We'll have to wait and see. [Saunders]