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Brand Dilution

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Docking in Sag Harbor Cove Yacht Club this weekend is a 33-foot Aquariva boat designed by Gucci's creative director Frida Giannini. Inside, there's upholstered seats bearing the Guccissima print and Gucci's signature green and red stripes on the boat's front line. The reason it's there? Gucci's 90th anniversary. And in case you're interested, it's available for purchase for $750,000. [WWD via Racked NY]