Amid rumors that fitness giant Equinox was set to acquire SoulCycle comes word from the upscale cycling chain itself that an East Hampton location will open on Memorial Day! The new studio just claimed space on Newtown Lane and will feature 60 bikes and a SoulCycle boutique. The East Hampton outpost joins other SoulCycle locations in Bridge, New York City, Westchester, and Florida. We're feeling the burn already. [SoulCycle]
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