A pretty impressive transportation innovation is about to hit the East End! The idea comes from Hamptons Free Ride, and, as the name implies, is all about offering free rides around town and to the beach. To make the service free, the company will use electric Chrysler GEM cars to cut fuel costs, and lots of indoor/outdoor marketing to boost advertising revenue. Does this mean "Just a Free Ride away from the beach!" will become standard broker babble this summer? [Hamptons Free Ride]
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