When proprietor Ted Conklin first purchased the American Hotel, the original cellar was "knee-deep in coal ash." Today, a 114-page wine list rises from the ashes, and happens to coordinates with a state of the art Excel program, which helps employees navigate the cellar's "chaotic" aisles. To keep things accessible, many wines "are priced well below what they'd fetch at auction"—after all, Conklin is "offended by the idea of anyone spending four figures for a bottle." [WSJ]
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