Prepster staple Vineyard Vines will open up a new boutique on Main Street in Southampton by the end of June. The boutique represents the company's effort to increase operations by 30% (new stores have popped up in Florida and Virgina as well). It will also help the wasp community rebound from the void left by the now shuttered Brooks Brothers. Beached whales aren't always such a terrible thing!
· Vineyard Vines: Whimsical Prep Coming to a Town Near You [WWD via Racked]