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Scent Of Ages

2010 is the year of Creed, according to a press release that just landed in our inbox. What is Creed? Apparently, it's a 250-year old fragrance dynasty that has served kings, entertainers, famous athletes and pompous rock singers. This summer, the scent is finally going to be available for purchase in the Hamptons, saving cologne connoisseurs the indignity of having to drive all the way to Huntington to get a whiff. [CurbedWire Inbox]