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Elliman Spends $1,000,000 On New Website; Will It Have VOW Factor?

One of our least favorite East End brokerage websites is getting a long overdue makeover. Prudential Douglas Elliman is slated to launch their new and improved $1 million website in early April and The Real Deal got a sneak preview. Along with a new look, Elliman's refreshed site will track price changes, feature as-yet-to-be-determined user-generated content and include VOW ("Virtual Office Website") capabilities, which allows shoppers to view not only PDE listings, but all properties in the Hamptons market. While some question the power of VOW, Elliman's adoption of the technology may help pave the way for a true Hamptons MLS. Hey, we can dream, can't we? Anyway, we'll test drive the site once it goes live to see if the million bucks was money well spent.
· TRD gets dirt on Elliman's new $1M Web site [RealDeal]