[Now even more shoes can be purchased because of this ad; Photo courtesy TOMS]
TOMS Shoes is opening a pop-up shop this Saturday at Montauk's Sole East resort, perhaps explaining why founder Blake Mycoskie has been such a Surf Lodge staple of late. This is the California-based company's first shop on the East End, where it intends to continue its tradition of donating one pair of shoes to a needy child for every pair sold. Sound familiar? You may have started to get teary or motivated to save the world during the company's rather touching profile in an recent AT&T commercial.
· The Talk of Montauk [FWD]
· TOMS [Official Site]