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Coming Soon to a Storefront Near You

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Though its sign last weekend said otherwise, Madewell 1937 in East Hampton opened yesterday, alerting shoppers via the company's Twitter. Other stores on the brink include fancy lingerie-maker La Perla and an unmarked project in the former home of The Nines on Newtown Lane, ready any day now. Jimmy Choo is still working on a pop-up space to open later this summer, and word yesterday from Fashionista is that surf-inspired brand Trovata is moving into the Sole East hotel in Montauk. [Twitter/Fashionista]

Sole East Resort

90 Second House Road, Montauk, NY 11954 631 668 2105 Visit Website