If it's Memorial Day weekend, it's time for a new slate of stores to throw open their doors. All day today, we're live on the scene of the latest and greatest openings.
J.Crew-at-the-Beach in East Hampton is movin' on up. This morning, they turned over their smaller quarters at 20 Newtown Lane to sister brand Madewell 1937, and opened up in the former home of Rumrunner at 14 Main Street. Though a stone's throw away, this new (HUGE, we might add) store won't open without celebration: there'll be some sort of free gifts all weekend, and—wait for it—ICE CREAM. (Per the PR, "The J.Crew Ice Cream cart will set up shop in East Hampton on Memorial Day, from 10am to 4pm.") With the same feel as the upscale J.Crew Collection on 79th Street in Manhattan, this two-level store has room for many more J.Crew summertime staples for men, women, and the Obamas. Not in East Hampton or wary of traffic? The Southampton store remains in its same location at 86 Main Street.