J.Crew's little sis, Madewell 1937, plans to open shop in East Hampton next Thursday, May 28—conveniently in J.Crew's old space at 20 Newtown Lane. (J.Crew is moving around the corner to a much bigger store on Main Street, about which we'll have more to say anon.) In advance of the opening, Madewell is coming to town this weekend bearing gifts; they're stoking the hype via their Twitter feed and kindly request that you follow it on Saturday and Sunday to find out where to snag free tote bags filled with everything from sunscreen and a map (above), to a 15% discount card good at the new store. If you miss out this weekend, fret not: the Madewell crew will be back Twittering and giving away free stuff the following weekend too.
· We're Passing Out Totes! [Twitter.com/Madewell1937]